Our Story
We didn’t start Sindh Handicrafts to run just another online store. We started it because something priceless was being lost: real Sindhi craftsmanship.
The Ajraks were getting flatter, the dupattas cheaper. And the craft?
Pushed aside by factory-printed copies and synthetic shortcuts.
We’re here to stop that.
This brand began with one simple intention:
Keep the real Sindh alive. Not in museums but worn, gifted, passed down, and lived.
Our Roots
We come from a land where Ajrak is not just a pattern; it’s an identity.
Where every Phulkari stitch carries a mother’s blessing.
Where a Sindhi chadar isn’t just a veil; it’s a memory.
What you see on this site isn’t sourced from catalogs or bought in bulk from machines.
It’s made by the hands of women in rural Sindh. By men who’ve carved the same wooden blocks their fathers once used. By families who’ve been breathing life into threads for generations.
What Makes Us Different
We’re not resellers. We’re revivers of tradition.
- We don’t sell printed knockoffs. Our Ajraks are hand block printed, using carved teak wood blocks and natural dyes like indigo and madder, made over days, not minutes.
- Our traditional Sindhi dupattas are embroidered slowly by women who learned the craft from their mothers and grandmothers.
- Every product is part of a living heritage; not just something to wear, but something to remember.
We take our time. Because the craft demands it.
Who We Make This For
We make this for:
- The daughter searching for a handmade Ajrak dupatta just like her grandmother’s.
- The man living abroad, who wraps a Sindhi shawl around his shoulders and feels home again.
- The woman done with fast fashion who wants handcrafted, Sindhi dresses from Pakistan that actually means something.
If you’re here just for pretty patterns, we won’t stop you. But if you’re here for real, handmade Sindhi clothing that honors culture because you believe handmade still matters, then you’re in the right place.
A Living Archive
We call ourselves a living archive of Sindhi craft.
Because that’s what this is: not a trend, not a business model, but a living, evolving space where Sindh’s soul is preserved through fabric, stitch, and dye.
From block printing Ajrak in Bhitshah to Phulkari embroidery in rural Sindh, our mission is simple:
Don’t let these crafts die. Let them be worn.
Join hands to become a part of the story.
Shop handmade. Wear culture. Keep Sindh alive.